Campaign design for the BCLA Virtual Conference 2021.

We love a challenge! When the British Contact Lens Association was forced to switch their 2021 Clinical Conference and Exhibition to an online-only event we were tasked with coming up with eye-catching creative assets to give the live-streamed sessions a refreshed look and feel. By incorporating the images within a computer screen we were able to show the online nature of the event, while the plants and coffee cup helped create the message of ‘join us from home, work or wherever you are’. The addition of the hashtag #LearningTogether encapsulated the aim of the conference, bringing eye care professionals from multiple nations together to learn from world-renowned experts in their field, despite the restrictions of a global pandemic.