The importance of creativity in marketing
Marketing and advertisement are becoming more competitive by the day, making it harder than ever. To get the real benefits in such an over-saturated part of business you need a lot of financial backing or to be creative. Many businesses don’t have endless funding to throw at marketing, nor the huge marketing teams that larger organisations have. This forces the…Read More
The advantages and disadvantages of an SSL
It has been known for a while that an SSL certificate can bring advantages to your website; however, many people are unsure of the exact reasons as to why it is a useful layer of protection to have and even more, people are unaware of the potential disadvantages. We are going to discuss and explain the importance of SSL certificates…Read More
The benefits of using video on your website
With more than 90% of consumers accessing video content on the web, it is important that you use videos on your website, but why is it so important? Well, we're going to help break things down to help you better understand why you should use videos on your site. Firstly, videos are very visually pleasing, which brings a variety of…Read More
How to use Instagram for your business
Instagram has over one billion active monthly users as of March 2019, making it almost a necessary business outreach tool. However, with so many users on the app, it can seem a bit overwhelming and competitive. If you want to succeed, but don’t know where to start, then these tips should help you to get underway with setting up and…Read More
Why are blogs so important?
You’ve probably heard a lot about blogs, with some people saying they’re important and that you need to have a blog for your website. This may leave you wondering why everyone is raving about it and why it’s so important. Luckily for you, we are going to explain just why blogs are so important and why you should invest your…Read More
What is a Tagline and what can it do for your business?
Making your business recognisable is an extremely difficult task and it takes a great amount of time and thought. It can be achieved through a variety of methods, most notably through a well-designed logo and tagline. We’ve already discussed the best tips for logo design in a previous blog, but we haven’t touched on taglines. Taglines, also known as slogans,…Read More
What is SEO and why is it important?
SEO is becoming more and more necessary every day. The top-ranking sites in every industry at every level are investing in SEO and you should be too. SEO, which stands for Search Engine Optimisation, is the use of a huge variety of techniques and strategies used to improve the rankings of websites in search engine results. If you have a…Read More
Colour Theory for designers
In our previous blog on top tips for logo design, we mentioned the use of colouring and how important it is. Colour is in fact one of the most influential factors when it comes to branding. You need to be able to understand the science behind the colours you use, and not just from an artistic standpoint. Red We will…Read More
Top tips for logo design
One of the most important elements of any brand image is the logo. The most well known businesses in the world have the most recognisable logos, some so recognisable that even with elements missing we can still establish what the brand is - hence the 'guess the logo' games. Know your brand and its image The first step in designing…Read More
What is white space and how can you use it?
A large part of what makes a website successful is the presentation and aesthetic appeal. Creative use of images, text and design definitely help, but sometimes less is more. Clean and simple web design is very easy on the eye, and one of the most effective techniques to achieve this is to use white space, also known as negative space.…Read More
Your website is a vital part of your brand positioning
Websites serve many purposes, but did you know they’re a vital part of your brand positioning? With excellent web design, you can build a brand that’s positioned perfectly in your target market. People will see what you can do for them, and how you’re better than the rest. How does a website help with all of this? Well, there are…Read More