InterContinental Hotels Group (IHG)
  • Branding
  • Visual Identity
  • Brand Guidelines

Development of a clean, modern and visually appealing brand that would support the launch of IHG’s new software.

We were awarded this exciting creative project by multinational hotel company IHG.  Our brief was to design and develop a brand for IHG’s staff management software product – IHG MyTime.  This included development of the MyTime logo, it’s vibrant colour palette, GUI guidelines, and a complementary photography and typography look and feel. We delivered a distinctive logo, brand identity and professional brand guidelines.  The new brand is currently in use across IHG’s global hotel network, in line with their IHG MyTime software roll out.