The process of designing branding for a business requires a huge amount of research in order to ensure that the branding matches the business and the industry, as well as being recognisable and unique. Branding does involve a lot of thought and there are a lot of aspects to take into consideration, however there are a couple of easy and small changes that can strengthen your businesses branding.
One of these changes is the colouring. The colours that you choose are very important for a variety of reasons, the most well-known is colour theory which is the science of how humans associate certain colour with emotions. For example, the colour yellow and orange commonly represent creative colours. We see that many businesses are changing to pastel colours and shades instead of bold colours. This is to reduce the intensity of the colour, making the branding more visually pleasing, which could change the entire impression of the business. A famous example of this is McDonalds who changed to using more natural colours to appear healthier, but you can learn more about that in our blog on Why your business might need a rebrand.
You can also strengthen your branding by increasing the spacing between letters. If your logo or branding has text, possibly the name of the brand, you should consider increasing the spacing between letters. This may seem very basic; however, it can have a big impact on the way your branding looks. It doesn’t just have to be the logo either, you can incorporate the same spacing to headers on a website or any print work. This helps with the consistency of the brand, further strengthening it.
The final change that we will touch on is imagery. Imagery is a focus point for people viewing your branding. Ensuring that the colouring of the image matches the surroundings and other images and making sure it is high quality and relevant are some things to keep in mind. Anything that appears out of place could ruin any immersion and emotion about the branding, so making sure everything goes well together is key.
We hope that some of these changes prove to be useful for you, whether you are making a brand from scratch, rebranding or for anything else. If you would like to learn more about design and branding, feel free to visit the rest of our website where you can find more blogs and other useful information.