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July 31, 2019

What is SEO and why is it important?

SEO is becoming more and more necessary every day. The top-ranking sites in every industry at every level are investing in SEO and you should be too. SEO, which stands for Search Engine Optimisation, is the use of a huge variety of techniques and strategies used to improve the rankings of websites in search engine results. If you have a…
Blog
July 25, 2019

Colour Theory for designers

In our previous blog on top tips for logo design, we mentioned the use of colouring and how important it is. Colour is in fact one of the most influential factors when it comes to branding. You need to be able to understand the science behind the colours you use, and not just from an artistic standpoint. Red We will…
Blog
July 19, 2019

Top tips for logo design

One of the most important elements of any brand image is the logo. The most well known businesses in the world have the most recognisable logos, some so recognisable that even with elements missing we can still establish what the brand is - hence the 'guess the logo' games. Know your brand and its image The first step in designing…
Blog
July 3, 2019

What is white space and how can you use it?

A large part of what makes a website successful is the presentation and aesthetic appeal. Creative use of images, text and design definitely help, but sometimes less is more. Clean and simple web design is very easy on the eye, and one of the most effective techniques to achieve this is to use white space, also known as negative space.…
Blog
June 17, 2019

Your website is a vital part of your brand positioning

Websites serve many purposes, but did you know they’re a vital part of your brand positioning? With excellent web design, you can build a brand that’s positioned perfectly in your target market. People will see what you can do for them, and how you’re better than the rest. How does a website help with all of this? Well, there are…