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Websites serve many purposes, but did you know they’re a vital part of your brand positioning? With excellent web design, you can build a brand that’s positioned perfectly in your target market. People will see what you can do for them, and how you’re better than the rest.

How does a website help with all of this? Well, there are three key things a great site will do for your brand:

Build trust with your target market

Websites help you build trust with consumers in your target market. Think about it, do you trust a company with a terrible website? Of course you don’t. If you land on a site and it looks like it’s stuck in the early 2000s, then it doesn’t inspire any trust.

On the flip side, if you visit a website that features modern and fluid web design, then your estimations of the brand go up. You trust them more because they appear to be a legitimate company that actually cares about their website.

Furthermore, the content on your website builds trust as well. If you provide answers to the questions people are seeking, then it builds you up as an authority source.

Establish your brand values/identity

Your website will also help you establish and present your core values and identity as a brand. This helps with brand positioning as it shows people what you offer and how you operate. It displays your service, and you explain how you’re different from all your competitors.

Basically, it’s a platform to help you stand out from the crowd. As an example, if your brand is built around the idea of innovation, then you can reflect this in your web design. People will be amazed by the unique and innovative design – it shows them that you’re different and that you mean business!

Again, the same goes for your content. Let’s say you position yourself as a brand that cares for the environment and is trying to minimize your impact on the world. So, reflect this in a blog with articles about the environment and updates on what your company is doing to lower emissions, etc. It reinforces your values while setting you apart from the rest.

Create more brand awareness

Lastly, websites are a vital part of your brand because they can be used to spread the word about your establishment. A website can be viewed by thousands, maybe even millions of people per day. As such, so many consumers can learn about your brand and what you do.

Naturally, the trick is designing your site to be SEO-friendly, allowing it to perform exceptionally well in search results. If you do this, then people searching for a company like yours will stumble upon your website. Even if they don’t buy anything or contact you, they know who you are, and they know you exist. The more brand awareness you have, the more authority you gain, which leads us back to the first point about trust.

You see, websites are a critical aspect of brand positioning. When you nail your web design, you will see a positive impact throughout your company. More people will know you exist, you build trust, you establish your values, and this can all result in increased leads and sales.

So, the bottom line is; don’t underestimate your website.