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The process of designing branding for a business requires a huge amount of research in order to ensure that the branding matches the business and the industry, as well as being recognisable and unique. Branding does involve a lot of thought and there are a lot of aspects to take into consideration, however there are a couple of easy and…

Getting people to your website is a huge part of a business’s online success, but it's not good enough to just get them there, you need to get them to convert. Whether you are trying to get them to a certain page or to fill out a form, the use of call to actions can be very effective and should…

When building and designing a website, many people focus on making sure the site is crawler friendly in order to better the SEO of the site, and by doing this they miss out or forget to make the site user-friendly. There are lots of techniques and points to help you improve your user experience on your website ranging from the…

As we all know, branding is extremely powerful and is something that new and existing businesses should invest time, money and energy into. However, what many people don’t know is that branding is so much more than just a logo. A businesses logo is vital to a businesses brand, but there is so much more to it. The design of…

Landing pages are the pages that are designed to convert people who visit the page, and they are called landing pages because it is also optimised to be the first page a potential converter will visit or “land” on. There are many different ways to design your landing pages and even more ways to optimise them, some working well for…

Rebranding can be one of the most effective methods of improving a brands image and reputation. Most of the well-known businesses in the world have rebranded in some way shape or form, and they tend to do it roughly every 10 years. Some of these rebrands involve smaller changes such as minor tweaks to logos or photographic changes, and some…

We recently discussed ways on how to use Instagram for businesses, but we did not touch on one of the most popular social media platforms, Twitter. Twitter is huge, and with its growing popularity, it’s easy to see why business want to take advantage of it. Use Media The first piece of advice I would give is to use media.…

Marketing and advertisement are becoming more competitive by the day, making it harder than ever. To get the real benefits in such an over-saturated part of business you need a lot of financial backing or to be creative. Many businesses don’t have endless funding to throw at marketing, nor the huge marketing teams that larger organisations have. This forces the…

It has been known for a while that an SSL certificate can bring advantages to your website; however, many people are unsure of the exact reasons as to why it is a useful layer of protection to have and even more, people are unaware of the potential disadvantages. We are going to discuss and explain the importance of SSL certificates…

With more than 90% of consumers accessing video content on the web, it is important that you use videos on your website, but why is it so important? Well, we're going to help break things down to help you better understand why you should use videos on your site. Firstly, videos are very visually pleasing, which brings a variety of…